Edeka - Payback

Going crazy for Edeka’s new corporation with loyalty points reward program: Payback. Reality takes a back seat when all of our wildest idea’s come to life in this blue balled journey into retail madness. Filmed in Bucharest and Berlin and with the help of over 300.000 blue balls, a killer cast, and some amazing post production, this has turned into a super market ad like none other. Hats off to agency Jung von Matt and film production company TPF for making this happen. Keep ads crazy!